Ecclestone’s TV strategy worries sponsors – report

Mar.12 (GMM) Sponsors have expressed concern about Bernie Ecclestone’s television strategy for formula one. Increasingly, the trend has been away from free-to-air to subscription-based coverage of the full world championship, with the latest example being a new deal with Fox in Australia. It is maximising revenue for the sport’s commercial rights holder CVC, but contributing […]

Read More