Mar.5 (GMM) Senior F1 official David Campbell has left the sport.

Late in 2010, Bernie Ecclestone appointed Campbell - whose most famous achievement was the transformation of London's O2 Arena - to succeed the retiring Paddy McNally.

McNally headed the lucrative trackside advertising company Allsport and the Paddock Club.

Campbell was therefore tipped as a likely successor for 81-year-old Ecclestone.

But a report in the Independent quoted CVC as confirming Campbell "has left".

"It didn't really work out," said the source. "Bernie wanted to take the business in a different way, and that wasn't the basis on which we hired David."

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