Mar.3 (GMM) Sabine Kehm has stepped into a leading managerial role for Michael Schumacher's second career on the formula one grid.

Although handled throughout his ultra-successful career by Willi Weber, Schumacher essentially negotiated his own return to F1 this year with Mercedes GP.

And according to German language reports and Sponsor News, Schumacher's long-time media manager and spokeswoman Kehm is now going to head the seven time world champion's management from a Geneva office.

The reports said 67-year-old Weber, whose new charge Nico Hulkenberg is making his F1 debut this season, remains integral to Schumacher's management but will instead focus on the merchandising side.

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